The pandemic has abruptly stopped regular business operations and sadly, resulted in work stoppage or adjustments for the workforce. Yet, this crisis has allowed corporate social responsibility, true corporate values and founders’ philosophies to rise above mere profits.
Makapukaw-damdaming uri ng “trabaho lang”: Biglaan ang pagtigil ng mga operasyon ng iba’t-ibang negosyo dulot ng pandemya, at sa kasamaang palad, marami ang nawalan ng trabaho. Gayunpaman, ito rin ang sanhing nagbunyag ng paraan kung paano tumutugon ang mga korporasyon sa kanilang mga responsibilidad, pinapangibabawan ng mga tunay na pinapahalagahang mga asal at mga pilosopiya ng mga nagtatag nito.
For large businesses like Ayala, Megaworld, Aboitiz, Unionbank, MVP Group, San Miguel Corporation, JG Summit, Jollibee Foods and Metrobank, to name a few, they serve as role models. These businesses have initiated various responses such as giving emergency response packages to its workforce, offering rent reprieve to its customers, extending loan payments for debtors, advancing 13th month pay to employees and most of all, allocating millions of funds, food and supplies to frontliners. These businesses have demonstrated their good deeds to various stakeholders.
Although micro, small and medium enterprises (MSMEs) struck the most during these troubling times, a number of them have still found the strength to continue their businesses. This time, they firmly decided to pivot their operations and focus on serving the public and frontliners in their very own ways. MSMEs have always play an important role in developing the Philippine economy by creating jobs and serving as partners to large enterprises. Today, they are playing a bigger role. MSMEs include social enterprises, who are now demonstrating their hybrid purpose, by solving social issues.
Some MSME and social enterprise initiatives include:
- Design and delivery of personal protective equipment and face masks from nanays
- Delivery of farm-to-table food from farmers and their communities
- Provision of various kinds logistics services, thereby providing jobs for riders
- Development of mobile apps for mental health and budget tracking
- Repacking of groceries for delivery to homes
- Preparation of ready-to-cook and ready-to-eat meals for take-out or delivery
- Manufacturing of disinfectants and cleaning materials for home and personal use
Regardless of size, businesses have been focusing on battling the real enemy, that is, COVID19. They are not alone because they are supported by business groups, who have been using social media to share these initiatives. The moral support from these business groups keeps the flame of MSMEs going.
Kudos to all of you! You inspire many and are also heroes as well!
The values that are common among businesses today are selflessness, trust and hope. Although there will be post-pandemic difficulties, this pandemic has made the act of service, networks and relationships among businesses much stronger.
Ang mga karaniwang pinahahalagahang mga asal ng mga negosyo ngayon ay ang tiwala, pag-asa, at pagiging mapagbigay. Magkaroon man ng mga problema pagkatapos ng pandemya, nakabuo naman ng mga koneksyon at nagpatibay ng mga relasyon ang mga pagsubok na ito.
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FROM: DORELENE V. DIMAUNAHAN, MScM, CFE, CMA
Categories: COVID Diaries PH