The current pandemic has drastically change our country’s marketing landscape. It affected both the consumer and the advertisers. Our economy is slowly going down, advertisers are cutting down expenses. It’s probably safe to say that many small business customers are hurting financially.
So how do we cope during this crisis? Digital marketing is the way to go during this pandemic. Advertisers should think about their online presence and maximise it. We need to make things as easy as possible.
We need to find a way to understand the consumers current buying habit, majority are buying online. Foot traffic and in-store visits drop drastically since the start of pandemic. So how do you maximise digital marketing?
Create a website or if you already have one, try to improve it. Make sure your website is running smoothly and site speed is up to standard. Make sure it is highly optimized because this is the starting point of your online success.
Create an effective Social Media, being active on social media builds a level of trust and confidence to your customers. Consistent posting will create an effective brand recall.
Build and E-Commerse it makes sense to add E-Commerse to your website. In order to make your business a success you need to meet the demands of your customers.
Actively promote online to be able to get the sales, you need to actively promote online, paid ads are readily available on Facebook, Google and Microsoft as well as other social media outlets like Instagram and Linkedin.
We are not sure when this pandemic will end, the future seems to be unclear. But we have control on how do we get our customers buy our products and brands. We just need to make sure we are being proactive in responding to the current marketing trends that are developing, and stay positive amidst this crisis. Take it or leave it! (By Ms. Dynes)