(MANILA, Philippines) 27 January 2022 – Something to help you in your New Year’s resolution to eat healthier in 2022. Tim Hortons Philippines partners with Nestlé Professional Philippines in its plant-based movement to launch the HARVEST GOURMET® plant-based products. Tim Hortons Philippines has added two delicious offerings to its menu: the meat-free Classic Barbecue Sensational® Burger, and meat-free Grilled Quesadilla with Barbecue Sauce. Launched in all 31 Tim Hortons Philippines stores just last month and available for a limited time only, these offerings provide consumers more options and access to plant-based products—and is a welcome addition for anyone committed to eating better and healthier for the new year.
The meat-free Classic Barbecue Sensational Burger contains HARVEST GOURMET® patty, barbecue dressing, fresh tomato, onion, lettuce, and cheese, sandwiched in a brioche bun, and is priced reasonably at P230. The Grilled Quesadilla with Barbecue Sauce uses HARVEST GOURMET® Schnitzel pieces, enveloped in soft grilled tortilla with barbecue dressing, onion, green peppers, and cheese, priced at P190, giving consumers an affordable meat-free alternative. Although they are meat-free, a lot of consumers have said they could not tell the difference from meat.
With the growing demand for plant-based food, Tim Hortons Philippines and Nestlé Professional, the foodservice unit of Nestlé Philippines, have joined forces to develop this meat-free menu without compromise on taste. As more Filipino consumers are consciously making more informed food choices based on health and environmental reasons, Tim Hortons and Nestlé are tapping this growing trend of ‘Flexitarian’ consumers who are looking for healthier alternatives and choosing to reduce their meat intake with plant-based food. This trend has also been accelerated by the current COVID-19 pandemic that has led people worldwide to be more conscious of their health and the impact of food sourcing on the environment.
“We are very proud of our collaboration with Nestlé Professional and HARVEST GOURMET®, and we are excited to offer our customers the healthy, nutritious, tasty meat alternatives they seek. At Tim Hortons, we are committed to serving high-quality and great-tasting food and beverages every day, while reducing our environmental footprint. The plant-based menus are a tasty alternative for everyone who would like a substitute for animal meat. These menus are about providing more choices to our guests, who are asking for a variety of options and more plant-based products. We are confident that our guests will love our plant-based menus,” said Rickie Yap, Tim Hortons Philippines President and CEO.
“What we are seeing is that the demand for plant-based food is not just a short-term food trend anymore, but really a growing social movement for sustainability, and that’s why we are really calling the F&B industry to join us in this plant-based movement, and we are so proud to have Tim Hortons joining us in this call. We believe the F&B community has a leading role to play in driving this change,” said Alexander Ong Oh, Business Executive Officer of Nestlé Professional Philippines.
“Every plant-based menu added and served in restaurants and hotels will be a step closer towards promoting not just a healthier lifestyle, but the sustainability of our planet. And we are excited to leverage our global knowledge and latest technology in plant-based food to bring to our customers and to Filipino consumers products that deliver on health, taste, and texture. Today, it is indeed possible already to enjoy plant-based food without compromise. I invite everyone to taste it to believe,” added Oh.
For more information on HARVEST GOURMET® products, please visit the official Nestlé Professional Philippines Facebook page.
About HARVEST GOURMET®
HARVEST GOURMET® is committed to creating delicious meat alternatives made predominantly from plants. Manufactured in Asia under strict Nestlé food safety standards, we offer a range of vegetarian and vegan products without compromise on nutrition, taste, and texture.
About Restaurant Brands International Inc.
Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
About TIM HORTONS®
TIM HORTONS® is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods, and other food products. Tim Hortons has more than 4,800 systemwide restaurants located in Canada, the United States, and around the world. To learn more about the Tim Hortons brand, please visit the Tim Hortons® brand website at http://www.timhortons.com or follow us on Facebook, Twitter, and Instagram.
About Nestlé Professional
Nestlé Professional® is the global leader in branded hot and cold beverage and food solutions. We are passionate about serving the out of home industry and “Making More Possible” for our food service partners. We leverage our global reach to bring knowledge and customized solutions to help our customers delight their consumers.
About Nestlé Philippines
Over a hundred years after it first started operations in the country, Nestlé Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing high-quality food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide and is among the country’s Top 10 Corporations.
Driven by its purpose of enhancing quality of life and contributing to a healthier future, Nestlé today produces and markets products under some of the country’s trusted brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLÉ, and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery, and pet care.