Let tap the untapped and reach for the unreached!
To widen our knowledge and open our minds to the untapped marketing niche, PUP Junior Marketing Executives is now ready to uncover, BLINDSPOT: Exposing Aptitude, Magnifying Opportunities that will take place on January 29, 2023 (Sunday) from from 1:00 pm – 5:00 pm live on their Facebook page.
BLINDSPOT aims to promote diversity and inclusivity in the market by opening a discussion about PWDs. This event focuses on enlightening the students on how to serve and reach them from a marketing perspective.
There will be three (3) exceptional speakers that will join us in a Round Table Discussion invited by PUP JME that will open our eyes on the following topics:
- INVESTigate: Finding the best practices to promote inclusivity and diversity using assistive technologies
- Unmask: Denaturalizing Advertising to sell Physical Perfection and able-Embodiment,
- and Reveal: Targeting PWD Market from Expert are the topics to be discussed during the live event
Aside from the much anticipated live event, PUP JME is inviting Marketitas to join us in reaching for this opportunity!
EXPOSE: A Short-Ad Making Competition a commercial making features our partner brands by incorporating the goals of the business showcasing the magnificent products of our partner client.
MAGNIFYING OPPORTUNITIES: ACCESS and OUTLET a virtual career fair posting on giving internship and job opportunities to (1) students with disabilities and PWD in general and (2) marketing students.
EXTEND: Lending Hands; Touching Hearts an activity that aims to touch the hearts of the beneficiaries through physical interaction and gift giving.
Come and join PUP JME in discovering more about tapping the untapped PWD market niche, and be sure to bring your pen and paper!