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PASAY CITY–During the launch of the ENSAYO Creative Hub on 22 September 2023 held at the Philippine Trade Training Center, Department of Trade and Industry (DTI) Secretary Fred Pascual underscored the vital role of the creatives industry in strengthening the Philippine economy. Secretary Pascual emphasized that through the launch of this hub, Filipino creative talents will be nurtured to be globally competitive.
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“Our creative industries have always been a cornerstone, adding billions to our GDP, providing livelihoods to millions, and painting a vibrant image of our culture on the world stage. Yet, like any masterpiece, there are challenges that cast shadows on its brilliance. ENSAYO stands as our answer to these challenges, offering resources, training, and market accessibility to ensure our artists and creative firms don’t just survive but thrive,” Secretary Pascual stressed.
The DTI Chief emphasized that the ENSAYO Creative Hub is a testament to the government’s unwavering commitment to fostering the growth and fame of the Philippine creative landscape. Further, according to the Secretary, this Hub represents the Department’s transformative initiative aimed at boosting the country’s creative industry.
To further promote the Philippine creative industry, DTI Competitiveness and Innovation Group commissioned the Philippine Trade Training Center (PTTC)-Global MSME Academy to establish the ENSAYO Hub. This hub is aligned with the objectives of the Philippine Creative Industries Development Act (PCIDA) to uphold the protection and strengthen the rights and capabilities of various stakeholders within the creative sector.
Further, the Hub is in support of PCIDA by empowering creative talent as it will provide a co-working space equipped with tools and equipment, enhancing the creative industry’s design thinking capabilities. Secretary Pascual stressed that capacity-building offered by the Hub will provide entrepreneurial and technical training programs to creative workers to ensure that they acquire the skills needed to excel in the global market. Finally, through networking and collaboration, the Hub aims to strengthen the ties between the creative industry ecosystem.
The DTI Chief emphasized that ENSAYO represents the collective efforts of the public and private stakeholders to nurture and empower the creative industry, as part of the long-term vision of #TrainingForNationBuilding. Further, he shared that through this initiative, the nation is poised to unlock the full potential of its creative talents and enhance its global presence, enriching both cultural and economic landscapes.
Secretary Pascual underscored that ENSAYO Hub offers a fertile ground with resources, guidance, and boundless possibilities, saying, “Through this hub, we’re tapping into the talents of our people and we’re setting them free. We are unleashing their limitless potential, amplifying their voices, and ensuring that the world not only hears but reveres them. This is our contribution to the rich tapestry of our culture and the robust engine of our economy.”
Also present during the event were Congressman Christopher V.P. De Venecia, DTI CIG Undersecretary Rafaelita M. Aldaba, Director Lilian G. Salonga, and Assistant Director Jo-Dann N. Darong. END.
For further information on the release, please get in touch with:
DTI-Office of the Secretary
5F Industry & Investments Building, 385 Sen. Gil J. Puyat Ave., Makati City
Telephones: (+632) 7791.3406 / 8890.9319
Contact Person: Ms. Jayzza D.C Carreon
Email Address: PRU@dti.gov.ph / JayzzaCarreon@dti.gov.ph
Website: www.dti.gov.ph
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